Pre-signup is open — locks 10% off at launch

Marketing that moves real listeners — not screenshots.

TheBlackTurn is opening its promotions desk to independent artists and labels. Every campaign runs on real audience, in your own dashboards, with a report you can actually check. Pre-sign today and your first campaign — and every campaign after it — starts at 10% off.

Pre-sign free — lock 10% See what we fix
  • No card, no contract
  • Takes 40 seconds
  • Discount is yours for life
  • Email & dashboard only — we never call

In exclusive partnership with Mashq Records Srinagar, Jammu & Kashmir, India

TheBlackTurn

★ Exclusive partnership

TheBlackTurn × Mashq Records

Srinagar, Jammu & Kashmir, India

Kashmir's first podcast — 500+ episodes, 250K+ subscribers, 100M+ views — is now the studio behind this desk. Every artist and label on our list can record their story there and go out as a real episode. No other marketing agency in India can put you on that feed.

See Artist × Podcast

What you've already paid for once

Every artist we meet has the same agency story.

Money went out. A screenshot came back. Nothing in the bank moved. These are the eleven things that keep happening — and the reason this desk exists.

Bot streams that get you taken down

Cheap “guaranteed streams” come from click farms. Spotify strips the plays, withholds the royalties, and in the worst case the release is pulled and your distributor flags the account.

You never see where the money went

You pay a lump sum. No ad account, no invoice from the platform, no breakdown. You are trusting a one-line message that says “campaign live”.

Vanity metrics dressed up as growth

Ten lakh views, forty saves. Views and likes are the easiest numbers to buy and the least useful. Nobody reports saves, follows, repeat listeners or revenue — because those are hard.

Playlist “placements” nobody listens to

Payola playlists with 200k fake followers and a 4-second average listen. The algorithm reads it as a skip, and your next release gets pushed to fewer people than the last one.

Contracts that quietly take your rights

Six-month lock-ins, auto-renew clauses, a cut of publishing “for promotion”. Signed at 1am on a six-inch screen because the campaign had to start tomorrow.

Ghosted the day after payment

Replies within minutes until the invoice clears. After that, read receipts and a new number.

Silent markup on your ad spend

You are told ₹1,00,000 went to Meta. ₹40,000 went to Meta. There is no way to check because the ad account is theirs, not yours.

Zero understanding of your market

A Bhojpuri release and a lo-fi EP get the exact same campaign template, the same three playlists, the same English caption pack.

No dashboard, no raw data, ever

Everything arrives as a cropped screenshot in a PDF. Ask for Spotify for Artists or Meta Ads Manager access and the conversation stops.

Started three weeks after the release

The pitch window closed, editorial passed, and the campaign begins when the song is already dead in the algorithm.

Bought followers that poison the account

Fake followers do not stream, do not save, do not buy tickets. They wreck your engagement rate permanently, so every future post and every future release reaches fewer real people.

None of the above happens here. Not as a slogan — as the list below, point by point.

The turn

Same money. Opposite outcome.

Eleven problems, eleven written commitments. Every one of them is checkable by you, inside your own accounts — which is the entire point.

  Typical agency TheBlackTurn
Traffic Bots, click farms, “guaranteed streams” Real humans only — bot traffic is a refund trigger, in writing
Your money One lump sum, no breakdown Ad spend billed at cost, platform invoices attached
Ad account Theirs. You never log in. Yours. We get access — not the other way round.
Reporting A cropped screenshot when you chase them A full report every 14 days + a live dashboard link, sent whether you ask or not
Metrics Views and likes Saves, follows, repeat listeners, playlist adds, revenue
Playlists Fake-follower payola lists Editorial pitching + curator relationships, listener quality audited
Contract 6–12 month lock-in, auto-renew Month to month. Leave after any campaign, no penalty.
Your rights “A small cut of publishing” 0%. Your masters, publishing and royalties stay untouched.
Timeline Starts whenever they get to it Pitch window planned 4 weeks pre-release, or we say no
Your market One template for every genre Language- and genre-specific plans — Hindi, Punjabi, Bhojpuri, Tamil, Telugu, indie, hip-hop
Replies Fast until you pay A named manager on email, 24-hour reply commitment — everything in writing, nothing lost in a call
0 bot streams

Any campaign traced to non-human traffic is refunded in full.

100% royalties yours

We take nothing from masters, publishing or streaming income.

24h reply commitment

One named person answering your email — not a shared inbox.

14 day report cycle

Every 14 days, with the raw dashboard link attached.

These are commitments we put in the engagement letter — not past-performance claims. Campaign results depend on the record, the market and the budget, and we will tell you before you pay if we think a campaign will not work.

What the desk actually does

Pick the parts you need. Skip the rest.

No bundles built to pad an invoice. Every line below is sold on its own, priced on its own, and reported on its own.

Editorial pitching

Spotify, Apple Music, JioSaavn, Wynk, Gaana and Resso — pitched inside the window, with the pitch text and the submission proof shared with you.

  • Release radar
  • Pitch copy
  • Artwork QC

Playlist campaigns

Curator outreach only where the listener data holds up. Every list is audited for follower quality and average listen time before a rupee moves.

  • Curator network
  • Quality audit
  • Add tracking

YouTube & Shorts

Topic channel setup, Content ID hygiene, Shorts cut-downs, thumbnail testing and paid discovery that feeds the algorithm instead of fighting it.

  • Shorts edits
  • A/B thumbnails
  • Discovery ads

Reels & UGC seeding

Sound pushed to real creators in your genre and language, with a brief they actually follow. Every creator, rate and post link listed in the report.

  • Creator list
  • Rate card shared
  • Post proof

Influencer campaigns

Vetted for real audience before booking — we check comment quality and audience geography, not just follower count.

  • Audience audit
  • Negotiation
  • Usage rights

Meta & Google ads

Run inside your ad account. You see every rupee, every audience, every creative, live. We charge a management fee, never a spend markup.

  • Your account
  • Zero markup
  • Daily pacing

Digital PR

Interviews, features and blog coverage with outlets that have real readers, plus the press kit and photos to go with it.

  • Press kit
  • Outreach
  • Coverage log

Regional-first plans

Hindi, Punjabi, Bhojpuri, Haryanvi, Tamil, Telugu, Marathi, Bengali — planned by people who know the market, not translated from an English deck.

  • Local creators
  • Language copy
  • Regional DSPs

Full release strategy

Four weeks before to eight weeks after. Dates, assets, pitch, ads, creators and the report calendar — one plan, one owner.

  • Release calendar
  • Asset checklist
  • One manager

★ Exclusive — only with Mashq Records

Artist × Podcast. Record the story, not just the song.

Any artist or label on our list can sit down and record — your story, your journey, the night the record actually happened. Produced with Mashq Records in Srinagar, Jammu & Kashmir, India, and released as a real episode on a channel that already has listeners. No other marketing desk in India can offer you this.

  • A proper studio session

    Audio and video, recorded on real equipment with someone who has done it five hundred times — not a webcam and a voice-memo app.

  • In the language you think in

    Kashmiri, Urdu, Hindi, Punjabi, English. The best answer an artist ever gives is in their own language, so we do not make you translate yourself.

  • Published where people already are

    Your episode goes out on the Mashq Records channel and feed. Not a fresh page with forty followers — an audience that was already listening before you arrived.

  • A month of vertical clips

    The session is cut into Reels and Shorts timed around your release, so one afternoon in the studio feeds the whole campaign.

  • Every raw file is yours

    All takes, unwatermarked, handed over. Use them on your own channels, in press kits, in ads, forever. We claim nothing.

  • A conversation, not an advert

    Nobody hands you a script or makes you read a plug. Stories get shared and quoted. Adverts get skipped.

Mashq Records Srinagar, Jammu & Kashmir, India
  • 2016 Kashmir’s first podcast
  • 500+ episodes recorded
  • 250K+ subscribers
  • 100M+ views
Pre-sign — and book your session Sessions open with the desk. Founding list gets the first slots.

How a campaign runs

Five steps. You can stop at any of them.

1

Free teardown

You send the track and your links. We come back with an honest read: what will work, what will not, and whether you should spend at all. Free, and there is no pitch attached.

2

Plan & quote

A one-page plan — channels, budget split, timeline, and the exact numbers we will be judged on. Priced line by line, so you can cut anything.

3

Access, not trust

You add us to your ad account, Spotify for Artists and YouTube Studio. Nothing runs from our accounts, so nothing is hidden in them.

4

Campaign live

Daily pacing checks, creative swapped when it fatigues, spend paused the moment a channel underperforms rather than at the end of the month.

5

Report & wrap-up

A full report every 14 days, straight to your inbox with the live dashboard link. At the end you get a written wrap-up: what worked, what was wasted, and what we would do differently next release. All of it written down and searchable in your inbox, so nothing depends on what anybody remembers saying.

Founding list — open now

Pre-sign and your rate is 10% lower. Forever.

The desk opens soon. Everyone on the founding list gets 10% off every campaign from launch day onward — not a one-time coupon. You get a code the moment you submit, and first pick of release slots.

  • 1 10% off every campaign, for as long as you work with us
  • 2 Free release teardown before you spend anything
  • 3 First access to release slots when the calendar opens
  • 4 Locked-in launch pricing before the public rate card
0
artists & labels have pre-signed
No payment. No contract. Takes 40 seconds.

In exclusive partnership with Mashq Records Srinagar, Jammu & Kashmir, India

Claim your 10%

Four fields. No card. Everything after this happens by email and in your dashboard — we will never call you.

Add a few details optional Helps us prep something useful before we reply

Straight answers

The questions everyone asks second.

Does pre-signing cost anything or commit me to anything?

No to both. It reserves your 10% and puts you first in line for release slots. There is no card, no contract, and no obligation to ever run a campaign.

How exactly does the 10% work?

10% off our fee on every campaign you run with us, from launch day onward — not a one-time coupon. It applies to the management fee. Third-party costs like ad spend and creator fees are always passed through at cost, so there is nothing to discount there.

Will you guarantee me a number of streams?

No, and you should walk away from anyone who does. A guaranteed stream count can only be delivered by buying traffic, which is exactly the thing that gets releases pulled and royalties withheld. We commit to the work, the spend transparency and the reporting — not to a number we would have to fake.

What if my song just is not ready?

We will tell you during the free teardown, before you pay. Turning down a campaign we do not believe in costs us one invoice; running it anyway costs you your budget and us our reputation.

Do you take any cut of my royalties, masters or publishing?

Zero. You keep 100% of everything. We charge a fee for the marketing work and nothing else. There is no clause anywhere in our paperwork that touches your rights.

Am I locked into a contract?

No. It is month to month, campaign by campaign. You can stop after any single campaign with no penalty and no notice period.

Why does the ad account have to be mine?

Because it is the only way you can independently verify what was spent. When the account is ours, you have to take our word for the numbers. When it is yours, you can log in at 2am and check. That is the whole idea.

What is the Artist × Podcast session, exactly?

A recorded conversation about you and your music, produced with Mashq Records in Srinagar, Jammu & Kashmir, India and released as a full episode on their channel. You get the video, the audio, a month of vertical clips cut from it, and every raw file. It is exclusive to us — no other marketing desk in India can put you on that feed. Record in Kashmiri, Urdu, Hindi, Punjabi or English.

Do I have to do the podcast if I run a campaign?

No. It is offered to everyone on the list and plenty of artists skip it. It exists because a story is the one thing editors, curators and journalists actually need from you — but if you would rather just run ads, that is a perfectly good campaign too.

Do you work with regional-language artists?

Yes — that is a large part of the desk. Hindi, Punjabi, Bhojpuri, Haryanvi, Tamil, Telugu, Marathi and Bengali campaigns are planned by people who work in those markets, not translated from an English template.

I am a label with a full release calendar. Can you handle volume?

Yes. Labels get a single named manager, a shared calendar and one consolidated report across all releases. Pre-sign as “Record Label” and mention your monthly volume in the notes.

When does the desk actually open?

We are finalising the launch date now. Everyone on the founding list is told first, gets their release slot first, and gets the rate card before it is public.

Your next release deserves better than a screenshot.

Pre-sign free, lock 10% for life, and get an honest teardown before you spend a rupee.

Lock my 10%